Leveling Up 20 Strategies to Enhance Your Existing Digital Signage Network

In the digital age, communication is key to the success of any business. As we navigate through this era of rapid technological advancement, businesses must adapt and evolve to meet the changing expectations of employees, customers, and visitors. One of the most effective ways to achieve this is through a robust and dynamic digital signage network.

Digital signage has revolutionized the way businesses communicate, offering a modern, engaging, and eco-friendly solution for sharing information. From displaying real-time metrics to enhancing visitor experience, digital signage has a wide range of applications that can transform your business operations (and sales).

However, implementing a digital signage network is just the first step. To truly harness the power of digital signage, businesses must continually assess and enhance their network to ensure it remains effective, reliable, and relevant.

Whether you’re experiencing issues with screen downtime, inconsistent content, network reliability, or content updates, there are strategies you can employ to improve your network. This white paper explores 20 strategies to enhance your existing digital signage network, providing practical advice and examples to help you overcome common challenges and maximize your digital signage solution. Without further ado, let’s get right into it!

1. Embrace Modernity: Digital signage is dynamic and visually appealing. If your current system feels outdated, consider a refresh. For example, replace static images with engaging video content or interactive elements.
2. Go Green: Digital signage can help reduce your carbon footprint. If you’re still using print materials for announcements, switch these to digital formats and reduce waste.
3. Boost Productivity: A well-managed digital signage network can save your staff time. For instance, instead of manually updating each sign, use a system that allows bulk updates from a central location.
4. Unify Your Communications: Ensure consistent messaging across all locations with a central content management system. For example, share company-wide announcements simultaneously across all screens.
5. Target Your Content: Deliver specific content to individual screens or screen zones. For instance, display cafeteria menus on screens near the dining area and meeting schedules near conference rooms.
6. Automate Updates: Keep your audience informed with automated updates. For example, integrate your signage with a news feed to display the latest industry news without manual updates.
7. Enhance Safety: In emergencies, digital signage can display crucial alerts. For instance, integrate with a weather alert system to automatically display warnings during severe weather.
8. Engage Your Employees: Boost morale and productivity by displaying recognition, real-time metrics, and progress towards goals. For example, display an “Employee of the Month” feature or a live sales leaderboard.
9. Never Miss an Update: Ensure important updates are never missed. For instance, display HR updates like policy changes or upcoming events on screens in common areas.
10. Streamline Meeting Room Bookings: Integrate your calendaring system with your digital signage to display room availability and streamline bookings. For example, screens outside meeting rooms display current bookings and availability.
11. Advertise Effectively: Use your digital signage to advertise new products or services. For example, display promotions or new product features in high-traffic areas.
12. Improve Visitor Experience: Displaying queuing data can reduce perceived wait times. For instance, in a customer service area, display queue lengths and estimated wait times.
13. Empower Your Visitors: Interactive wayfinding and directories can improve visitor experience. For example, install an interactive directory in your lobby to help visitors navigate your building.
14. Monetize Your Signage: Sell ad space on your digital signs to nearby vendors. For example, if you’re a hotel, display ads for local restaurants or attractions.
15. Minimize Downtime: Ensure your screens are always up and running with a reliable digital signage solution. For instance, choose a solution with robust technical support to resolve any issues quickly.
16. Ensure Content Consistency: A central content management system can help ensure uniformity. For example, use templates for your messages to maintain a consistent look and feel across all screens.
17. Strengthen Your Network: If your network is unreliable, consider investing in network enhancements. For instance, upgrade to a more robust network infrastructure to support high-quality video content.
18. Simplify Content Updates: Make updating content quick and easy. For example, choose a system that allows remote updates, so you can change content anytime, anywhere.
19. Scale with Ease: Choose a solution designed for easy expansion. For example, if you’re planning to open new locations, ensure your digital signage solution can easily accommodate additional screens.
20. Invest in Training: Ensure your staff is well-trained to manage your digital signage network. For instance, provide regular training sessions on how to update content, schedule messages, and troubleshoot common issues.

Remember, the right digital signage solution can transform your business communication, improve employee engagement, enhance visitor experience, and even become a source of revenue. Use this list as a guide to identify areas for improvement in your current system and make the most of your digital signage network.

Need help on where to start? Don’t hesitate to get in touch with one of our team members to help you out on the next stage of your digital signage solution.